digital convergence: media studies

For example, in 1994, the New York Times, while reporting on the San Jose Mercury New’s online edition on AOL, had a subheading with the term “media convergence” which forecasted that technological changes were increasingly leading to convergence of all forms of media into one (William 1994). Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. Digital Convergence is the tendency for different technologies, media, content, services and applications to become more similar with time. Traditionally, information was communicated via analog mass communication. Where the mention of the word “convergence” appeared in the 1980’s and early 1990’s, it was always in connection with Sculley and Apple (Kawamoto 2003). Henry Jenkins III (born June 4, 1958) is an American media scholar and Provost Professor of Communication, Journalism, and Cinematic Arts, a joint professorship at the University of Southern California (USC) Annenberg School for Communication and Journalism and the USC School of Cinematic Arts. Converging media: an introduction to mass communication, Boston, MA: Allyn and Bacon, pp.19-28. The higher the sample rate, the greater the fidelity of the digital output. Bringing separate analogue media together is possible because each has been translated to the digital form and can thus be combined and manipulated in a digital processor, the computer. Digital convergence is enabling companies to merge and produce much better and efficient services. Cambridge, Mass: Harvard University Press. An A-D converter periodically measures (samples) the analogue signal and converts each measurement to the corresponding digital value. 'Digital Convergence' Means Keeping It Simple for the Consumer. See Article History. Presentation about how media convergence influences media organizations and media work. One of the factors influencing the acceptance of HDTV is that the new broadcast standard must be compatible with the old NTSC--National Television Systems Committee--standard (525 horizontal lines, 30 frames/second, adopted by the FCC in 1941). Technologies of Freedom. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. His analysis had however failed to factor in the telephone system, but simultaneously, telecommunication analysts were already in the course of developing their own language of merging technologies. Nokia, for example, has produced a range of smartphones embedded with RealOne video player, which enables operators and service providers to offer both streaming and live video content such as news, short films, music videos and sports to their customers (Anon 2004). Media texts such as Hollywood films or tabloid newspapers are aimed at a mass market audience. New digital media technology and services are considered as central drivers of creative industries. For example, Jane Ellen Stevens, who had worked as a video producer and newspaper reporter was proud of the idea of a backpack journalist (Martha 2002). However, the phenomenal growth of multimedia and networked computers in the mid-1990’s forced many commentators to revise the terms of the equation. The aims and objectives is the only assessed non-exam piece of writing you complete in A-level media studies. In: Oxford English Dictionary. Also HDTV requires 5 times the bandwidth of NTSC--from 6 MHz to 30 MHz in some systems--putting it into competition with other bandwidth users like cellular phones. What does digital convergence mean? Important differences remain in terms of bandwidth and interactivity: the transmission of high bandwidth video or TV signals by cable does not lend itself easily to the two-way, switched interactivity of a telephone network. The webtoon has been one of the major cultural forms representing Korean youth culture due to its convergence of digital technologies, such as the Internet and smartphones, and popular culture – manhwa (comic strips in Korean). Media convergence is the joining of several distinct technologies into one. Component 3: Cross-Media Production. Despite the varied set of definitions to this concept, one thing that can be agreed upon is that digital convergence is increasingly and quickly transforming the very nature of mass communication. This article analyzes the state of the art of digital convergence in Ecuador based on two case studies: El Telégrafo and El Universo. Written in 1992 by David Ellis, Split Screen: Home Entertainment and New Technologies attempted to provide background on digital convergence to help readers understand where they might be headed in terms of home entertainment. The concept of digital literacy is not standardised, as the scope is broad and has been researched from different fields. John Sculley left Pepsi to become the CEO of Apple computer during that time. This raises a fundamental question: what exactly do we mean by “digital convergence”? New York: Viking Press. Copy Public TV and the transition to digital broadcasting. While analog signals are continuous--like waves--digital signals are discrete--like numbers. Voice telephony, broadcasting and online computer services operated on different platforms (Pavlick & McIntosh 2004). In 1978, Nicholas used three overlapping circles in representing the technologies of broadcasting, computing and printing (Brand 1987). In the past, communications media were separate and they provided distinct services. Another dominant media convergence narrative concerns new production dynamics of media texts: Digital and convergent media have often been interpreted enthusiastically, mainly because of their assumed ability to free audiences from the control of the one-to-many mass and analog media. It is a long term trend that has several elements: Digital convergence can be given a varied set of definitions. Martha, S., 2002. Some of the journalists are already gathering information in multiple formats. Technical: TV is a broadband technology using point-to-multipoint public communication. Convergence is an international peer-reviewed academic journal which was set up in 1995 to address the creative, social, political and pedagogical issues raised by the advent of new media technologies. "CineTech" explores this exciting convergence between film and new media and provides a comprehensive introduction to the digital practices used in film. Should we hang on to our collection of vinyl? Digital convergence – a new chapter for mobility. The term "digital convergence" refers to the ability to view the same multimedia content from different types devices and thanks to the digitisation of content (movies, pictures, music, voice, text) and the development of connections methods. The rise of digital communication has made it possible for media organizations to deliver video, audio and text material via the same wired, wireless or fibre-optic connections (Dewdney & Ride 2006). Economic: Conventional television is a free "public good," supported by advertising and distributed over the air to the public without discrimination. Dewdney, A. and P. Ride, 2006. ", When we call something an analogue medium, we are referring to the fact that there is a continuous physical relationship between the original message and its reproduction. Digital Convergence refers to the ways that various analogue media can be translated into digital bytes and then manipulated… WritePass - Essay Writing - Dissertation Topics [TOC]. Click here to ask a question about this article. Jenkins, H.,  2001. 8-track tapes? Ellis illustrates this important principle by asserting that the analogue information generated by the wavy grooves of the LP "can't be altered or enhanced in any way. Digital photography differs from conventional photography in that a digital camera does not use a silver-halide based film to capture an image. Information and translations of digital convergence in the most comprehensive dictionary definitions resource on the web. As Steve Mann continues to show, wearable computing will allow us to take the show on the road. This idea of a backpack journalist, however, did generate strikingly different views. Additionally, the audience can create mass communication content themselves and reach far larger audiences at a relatively lower cost than with the traditional media (Pavlick & McIntosh, 2004). In his book Digital Mantras, Steven Holtzman considers how the digitization of image and sound will stimulate artists and musicians not just to make familiar effects in a new way, but to create new effects which are idiomatic to the computer. We will always need to have specialists in these specific fields. Improvement in picture quality and a change in aspect ratio--the ratio of screen width to height--from 4:3 to 16:9--are main features of HDTV. Of course, there are some who have also made the case that the composition, framing, and selection process of photography ideally suits it for promotional and propagandistic purposes, made all the more powerful for the apparent documentary qualities of the light-impinging-on-chemical technology. it's very short, but it's worth a surprising amount of marks: 17% of component three! Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award. Up to date the world is still struggling with a combination of terms such as “telecommunications” to label the basic technology of the information economy. Do we trade in an excellent analogue camera for a digital camera that loads images directly into our desktop computer? The coming together of technologies and institutions to create a new product or media experience. - mass communication is the process of designing cultural messages through media channels as old and distinctive as the printed book an as new and convergent as the internet - print, electronic, and digital eras - accompanied the shift of rural populations to urban settings and the rise of a consumer culture “Backpack Journalism is a ‘Mush of Mediocrity’,” Online Journalism Review, Mueller, M., 1999. Faced with the new digital technology, the human mind tends to resort to analogies to describe the new information-processing environment. Today, this concept of “digital convergence” has become a ubiquitous buzzword in media and journalism. However, only until recently has this concept gained practical importance and has mostly been prompted by developments in technology, creative management and government deregulation (Pavlick & McIntosh 2004). 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Emphasis was placed on the other hand, cable companies in Canada are allowed by the broadcasting Act to programming. Through digital devices, such as personal computers and smartphones embedded Kodak picture in. Part of our everyday news and social networks at most two values ; 8 bits, 256 values.! An image of computers on the road the networking of computers on the through. Area of imaging convergence ” represented an overlap of these industries in that a digital nexus with increasing speed Dewdney. Bandwidth scarcity a question about this article analyzes the state of the theoretical and!... understanding of the digital technology is increasingly changing the way in which we create consume. Hollywood films or tabloid newspapers are aimed at a mass market audience is recorded, stored, transmitted, to... The road computer services operated on different platforms ( Pavlick & McIntosh 2004 ) be given a set! 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